Ana Ivanović was born in 1987 in Belgrade, the capital of Serbia. Her interest in tennis was sparked when, at the age of 4, she saw Serbian tennis player and her future sporting role model Monica Seles on television. Inspired by Monica's strength, speed and power, Ana asked her parents to buy her her first tennis racket and send her to tennis school. Although she often trained in dangerous conditions during the air raids in the Kosovo war, Ana showed great passion and determination - qualities that are still among her trademarks today.

Despite the difficult conditions at the beginning of her career, Ana's rise in the women's world rankings began in 2003. In 2008, she won the French Open and topped the world rankings at the age of 21. For twelve weeks, the Grand Slam winner was able to hold onto the tennis throne. In the meantime, Ana has retired from her active sports career and attracts attention mainly off the court. She devotes more time to her activities as a UNICEF ambassador, to her family and, of course, to her brand: Ana Ivanović Natural Performance.